Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over1984–2021

• Sara Tahali ^[1] ; Hélène Yildiz ^[1] ; Joseph Kaswengi ^[2]
  1. [1] University of Lorraine

     University of Lorraine

     Arrondissement de Nancy, Francia

     
  2. [2] University of Orléans

     University of Orléans

     Arrondissement d’Orléans, Francia

     
• Localización: Brand, label, and product intelligence: Second International Conference, COBLI 2021 / Joseph Kaswengi (ed. lit.), Aurore Ingarao (ed. lit.), 2022, ISBN 9783030958091, págs. 91-113
• Idioma: inglés
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