The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers

• Irma Shyle ^[1]
  1. [1] Polytechnic University of Tirana

     Polytechnic University of Tirana

     Albania

     
• Localización: Brand, label, and product intelligence: Second International Conference, COBLI 2021 / Joseph Kaswengi (ed. lit.), Aurore Ingarao (ed. lit.), 2022, ISBN 9783030958091, págs. 115-128
• Idioma: inglés
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