Alternate reality games: A new kind of narrative transmedia with a persuasive purpose.
págs. 1-15
págs. 15-27
Drug information on the internet: The means exceeds the message?
págs. 27-45
Advertising strategy: Branded mobile marketing and applications
págs. 45-53
Interactive pre-show at the screen cinema: A pioneering case of persuasive communication
Antonio Jesús Benítez Iglesias, Manuel Armenteros Gallardo, Nora Lado Cousté
págs. 53-63
págs. 63-79
págs. 79-89
págs. 119-127
págs. 127-137
Transmediality, transdiscursivity and discourse genres: A reflextion on artistic practice
págs. 137-147
Advertising and mobile phone: The challenge of effectiveness
págs. 147-157
New professional profiles in creative departments in the digital age
José Martínez Sáez, MªJosé González Solaz, José Amiguet Esteban
págs. 157-169
págs. 169-177
Communicating emotions: Trends in the corporate communications
págs. 177-189
págs. 189-201
The concept of Europe in the political speech of regional elections 2012: The case of Artur Mas and CiU
págs. 215-221
Interaction between citizens and parliaments through the internet: The spanish case
págs. 221-233
Integrated corporate communication (ICC): Conceptual analysis from a multidimensional perspective
págs. 233-245
Advertising and transition: Creativity as strategic value
págs. 245-255
págs. 255-271
Discovered film marks: Advertising and silent film
págs. 271-279
The Spanish cultural reality: Proposals to improve the perception of spain in advertisement for foreign countries
págs. 279-289
Presence response generation and tip (PRGS) in advertising campaigns in networks
Fernando Toledano Cuervas-Mons, Silvia Martín
págs. 289-299
págs. 299-317
Marketing communications in a multimedia environment: Towards integrated brand communications?
págs. 317-327
págs. 327-335
págs. 335-367
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