InstitucionesÁrea de conocimientoPeriodo de publicación recogido
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Doing good matters to consumers: The effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Sandra Diehl, Ralf Terlutter, Barbara Mueller
International Journal of Advertising, ISSN 0265-0487, Vol. 35, Nº. 4, 2016, págs. 730-757
Development of TV advertising literacy in children: Do physical appearance and eating habits matter?
Julia Spielvogel, Ralf Terlutter
International Journal of Advertising, ISSN 0265-0487, Vol. 32, Nº. 3, 2013, págs. 343-368
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games
Ralf Terlutter, Michael L. Capella
Journal of advertising, ISSN 0091-3367, Vol. 42, Nº 2-3, 2013, págs. 95-112
Differences in Children's Processing of Advergames and TV Commercials
Martin Waiguny, Ralf Terlutter
Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 35-51
Children's Advertising Literacy: Do BMI, Body Shape Perception, Self-Esteem and TV Exposure Matter?
Julia Spielvogel, Ralf Terlutter
Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 147-162
Typologies of cultural dimensions and their applicability to international advertising
Ralf Terlutter, Sandra Diehl, Barbara Mueller
Handbook of Research on International Advertising / Shintaro Okazaki (ed. lit.), 2012, ISBN 978-1-84844-858-2, págs. 88-108
Sandra Diehl, Shintaro Okazaki, Ralf Terlutter
Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6
Entertainment in Advergames and its Influence on Brand-Related Outcomes for Children
Martin Waiguny, Ralf Terlutter
Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 171-186
A Cross-Cultural and Gender-Specific Examination of Consumer Skepticism toward Advertising in General vs. Pharmaceutical Advertising: Empirical Evidence from the U.S., Germany and China (Hong Kong)
Sandra Diehl, Ralf Terlutter, Kara Chan, Barbara Mueller
Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 297-312
Female Consumers' Satisfaction with Cosmetic Brands: The Role of Utilitarian and Advertising-Induced Hedonic Brand Benefits
Vanesa Apaolaza Ibáñez, Patrick Hartmann, Sandra Diehl, Ralf Terlutter
Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 97-107
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