A Cross-Cultural and Gender-Specific Examination of Consumer Skepticism toward Advertising in General vs. Pharmaceutical Advertising: Empirical Evidence from the U.S., Germany and China (Hong Kong)

• Autores: Sandra Diehl, Ralf Terlutter, Kara Chan, Barbara Mueller
• Localización: Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 297-312
• Idioma: inglés
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