InstitucionesÁrea de conocimientoPeriodo de publicación recogido
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Camilla Barbarossa, Patrick Pelsmacker
Journal of business ethics, ISSN 0167-4544, Vol. 134, Nº. 2, 2016, págs. 229-247
The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials
Michel Tuan Pham, Maggie Geuens, Patrick Pelsmacker
International journal of research in marketing, ISSN 0167-8116, Vol. 30, Nº 4, 2013, págs. 383-394
Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses
Katarina Panic, Verolien Cauberghe, Patrick Pelsmacker
Journal of advertising, ISSN 0091-3367, Vol. 42, Nº 2-3, 2013, págs. 264-273
Patrick Pelsmacker, Wim Janssens
Journal of business ethics, ISSN 0167-4544, Vol. 75, Nº. 4, 2007, págs. 361-380
Valores del consumo y creencias, actitudes y comportamiento de compra respecto al comercio justo
Caroline Mielants, Wim Janssens, Patrick Pelsmacker
Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing, ISSN 1812-0970, Vol. 2, Nº. 2, 2005, págs. 50-69
Affect is an Important Factor in Processing Alzheimer Disease Awareness Messages
Martine Lewi, Patrick Pelsmacker
Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 55-73
Text or Pictures?: Effectiveness of Verbal Information and Visual Cues in Advertisements for New Brands versus Extensions
Nathalie Dens, Patrick Pelsmacker, Bianca Puttemans
Advances in Advertising Research, Vol. 2, 2012 (Breaking New Ground in Theory and Practice / Shintaro Okazaki (ed. lit.)), ISBN 978-3-8349-3134-4, págs. 343-357
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Ivana Busljeta Bank, Patrick Pelsmacker
Handbook of Research on International Advertising / Shintaro Okazaki (ed. lit.), 2012, ISBN 978-1-84844-858-2, págs. 376-397
Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead Relatedness
Wim Janssens, Patrick Pelsmacker, Verolien Cauberghe
Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 97-109
Brand Placements in Movies: The Impact of Modality, Prominence and Plot Connection on Attitude and Behavioral Intention
Nathalia Purnawirawan, Marijke Wouters, Patrick Pelsmacker
Advances in Advertising Research, Vol. 1, 2010 (Cutting Edge International Research / Shintaro Okazaki (ed. lit.), Ralf Terlutter (ed. lit.)), ISBN 978-3-8349-2111-6, págs. 347-361
Remembering The Brand and The Message: The Moderating Influence of Advertising Strategy, Branding Strategy, and Product Involvement on Brand and Usp Recalll
Nathalie Dens, Patrick Pelsmacker
Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 53-62
The Role of Fear, Threat and Efficacy in Threat Appeals: Putting Fear Back in the Danger Control Response
Verolien Cauberghe, Patrick Pelsmacker, Wim Janssens
Advertising research: Message, medium and context / Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.), 2009, ISBN 978-90-441-2387-6, págs. 123-131
Advertising research: Message, medium and context
Patrick Pelsmacker (ed. lit.), Nathalie Dens (ed. lit.)
Amberes : Garant Uitgevers NV, 2009. ISBN 978-90-441-2387-6
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