Spanish journal of marketing-ESIC

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  Año 2026, Vol. 30, Número 1. Texto Completo Ejemplar

  • How ephemeral content marketing fosters brand love and customer engagement

    Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Pham, Nhi H. Tran, Ngoc Chung Bao Cap, Vy Khanh Nguyen

    • Resumen
    • Texto completo

    págs. 2-30

    

  • Fashion cocreation: cross-cultural insights and strategies

    Carlota Lorenzo Romero, María del Carmen Alarcón del Amo, Miguel Ángel Gómez Borja, Leticia del Pozo Ruiz

    • Resumen
    • Texto completo

    págs. 31-53

    

  • Understanding consumer attitude and purchase intention of organic food products

    Naseem Ahmad Fahad, Alam Zaki M, Mohd Kalim

    • Resumen
    • Texto completo

    págs. 54-74

    

  • What is a high h-index?: Analysis in the context of the Spanish marketing field

    Juan Carlos Gázquez Abad, José Luis Ruiz Real, María del Mar Martín García, Juan Uribe Toril

    • Resumen
    • Texto completo

    págs. 75-98

    

  • Emojis analysis at international trade shows in five countries: ex- and post-COVID-19

    Skania Geldres Weiss, Inés Küster Boluda, Natalia Vila López

    • Resumen
    • Texto completo

    págs. 99-119

    

  • Consequences of perceived brand globalness and localness on brand consistency and clarity

    Maryam Vaziri, Joan Llonch i Andreu, María Pilar López Belbeze

    • Resumen
    • Texto completo

    págs. 120-140