Journal of marketing: A quarterly publication of the american marketing association

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  Año 2024, Vol. 88, Número 5

  • The caring machine: Feeling al for customer care

    Ming-Hui Huang, Roland T. Rust

    págs. 1-23

    

  • Consequences of marketing asset accountability- A natural experiment

    Peter Guenther, Miriam Guenther, Bryan A. Lukas, Christian Homburg

    págs. 24-45

    

  • Developing strengths or remedying weaknesses? How perceived social mobility affects parents' purchase preferences for children's educational products

    Qihui Chen, Yajin Wang, Ying Zhang

    págs. 46-62

    

  • More Likely to pay but less engaged: The effects of switching online courses from scheduled to on-demand release on user behavior

    Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson

    págs. 63-88

    

  • So, sue me... if you can! How legal changes diminishing managers' risk of being held liable by shareholders affect firms' likelihood to recall products

    Arvid Oskar Ivar Hoffmann, Chee S. Cheong, Hoàng-Long Phan, Ralf Zurbruegg

    págs. 89-110

    

  • Targeting nearby influencers: The acceleration of natural triadic closure by leveraging

    Jacob Goldenberg, Andreas Lanz, Daniel Shapira, Florian Stahl

    págs. 111-130

    

  • How own delivery services influence customer behavior and sales in online retail? Building trust and improving delivery quality in digital economy

    Banggang Wu, Yubo Chen, Prasad A. Naik

    págs. 131-152

    

  • Collaborating to innovate: Balancing strategy dividend and transactional efficiencies

    Nehail Elhelaly, Sourav Ray

    págs. 153-179