Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2021, Vol. 85, Número 5

  • Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing

    Stefan Stremersch, Russell S. Winer, Nuno Camacho

    págs. 1-21

    

  • R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles

    Kamel Jedidi, Bernd H. Schmitt, Malek Ben Sliman, Yanyan Li

    págs. 22-41

    

  • Marketing Ideas: How to Write Research Articles that Readers Understand and Cite

    Nooshin L. Warren, Matthew Farmer, Tianyu Gu, Caleb Warren

    págs. 42-57

    

  • Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

    Zhe Zhang, Vanessa M. Patrick

    págs. 58-73

    

  • When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

    Raji Srinivasan, Gülen Sarial-Abi

    págs. 74-91

    

  • They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

    Scott Connors, Mansur Khamitov, Matthew Thomson, Andrew Perkins

    págs. 92-108

    

  • Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior

    Hean Tat Keh, Di Wang, Li Yan

    págs. 109-127

    

  • How Marketing Perks Influence Word of Mouth

    Monika Lisjak, Andrea Bonezzi, Derek D. Rucker

    págs. 128-144

    

  • The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

    Cindy Xin Wang, Joshua T. Beck, Hong Yuan

    págs. 145-160

    

  • Erratum to “Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge”

    pág. 161

    

  • Expression of Concern

    pág. 162