Esic market

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  Año 2015, Número 151

  • The ecological consumer's profile in Spain

    Paula Álvarez González, María Jesús López Miguens, Encarnación González Vázquez

    • Texto completo  1    2  

    págs. 241-297

    

  • Impact of the perceived importance of a hotels's corporate responsibility on tourists' complaints behaviour

    Beatriz Palacios Florencio, M. A. Revilla-Camacho, F. J. Cossío Silva

    • Texto completo  1    2  

    págs. 299-350

    

  • Brand influence on consumer evaluations in private label food products

    Tamar Buil López-Menchero, Juan Delgado de Miguel

    • Texto completo  1    2  

    págs. 351-392

    

  • Influence of promotional strategy on private label sales versus manufacturer brand sales in the supermarket and hypermarket channels: an analysis the method of stepwise regression

    Cristina Marín Palacios

    • Texto completo  1    2  

    págs. 393-443