Periodo de publicación recogido
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Satisfaction (Mis)pricing Revisited: Real? Really Big?
Sundar G. Bharadwaj, Debanjan Mitra
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 5, 2016, págs. 116-121
Marketing mix and brand sales in global markets: : Examining the contingent role of country-market characteristics
S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava
Journal of International Business Studies, ISSN-e 1478-6990, Vol. 46, Nº. 5, 2015, págs. 596-619
The Impact of Brand Quality on Shereholder Wealth.
Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfrer
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 5, 2011, págs. 88-104
Customer satisfaction nd Stock Returns Risk.
Kapil R. Tuli, Sundar G. Bharadwaj
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 6, 2009, págs. 184-197
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value.
Martha Myslinski Tipton, Sundar G. Bharadwaj, Diana C. Robertson
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 6, 2009, págs. 227-243
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?.
S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 6, 2008, págs. 49-64
Rethinking Customer Solutions: From Product Bundles to Relational Processes.
Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 3, 2007, págs. 1-17
Standardization versus adaptation of international marketing strategy: An empirical investigation
Sundar G. Bharadwaj, David M. Szymanski
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 57, Nº 4, 1993, págs. 1-17
Sustainable competitive advantage in service industries: A conceptual model and research
Sundar G. Bharadwaj, P. Rajan Varadarajan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 57, Nº 4, 1993, págs. 83-99
An analysis of the market share-profitability relationship
David M. Szymanski, Sundar G. Bharadwaj
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 57, Nº 3, 1993, págs. 1-18
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