Speculative bubbles in cryptocurrency markets? An empirical investigation into Bitcoin's fundamental value on social media and its correlation with consumer behavior
- Autores: Sadia Bruce
- Directores de la Tesis: Miguel de Aguilera Moyano (dir. tes.), Antonio Baraybar Fernández (codir. tes.)
- Lectura: En la Universidad de Málaga ( España ) en 2024
- Idioma: inglés
- Tribunal Calificador de la Tesis: Antonio Pineda (presid.), Ana Castillo Díaz (secret.), Sara Balonas (voc.)
- Programa de doctorado: Programa de Doctorado en Comunicación por la Universidad de Cádiz; la Universidad de Huelva; la Universidad de Málaga y la Universidad de Sevilla
- Materias:
- Enlaces
- Tesis en acceso abierto en: RIUMA
- Resumen
The study reaches into the world of cryptocurrencies, emphasizing the need for a well-rounded understanding, particularly focusing on Bitcoin. It argues that a holistic approach is crucial, considering how various economic factors interact with cryptocurrencies and influence their valuations.
One of the main takeaways is the impact of social media, specifically Twitter, on decision-making, opinions, and actions within the cryptocurrency market. However, the analysis of these short messages presents a challenge. Sentiment analysis models often need help to grasp the intended meaning due to the lack of context in tweets. The research proposes a solution: incorporating contextual analysis by considering past tweets or threads to better understand the sentiment expressed. This highlights the significant role social media plays in shaping market dynamics and underscores the need for robust sentiment analysis models tailored to handle the complexities of social media communication.
Further exploration is based on how traditional communication theories can be applied to understand the influence of new media, particularly social media, on public perception and market behaviors. By examining emotions expressed in tweets and linking them to market trends, the research establishes a connection between communication and market behavior. This approach contributes to the development of theories that explain factors influencing cryptocurrency adoption and use. This interdisciplinary approach bridges the gap between media and communication studies with financial market analysis, offering insights for a diverse audience, including social science researchers, investors, and policymakers.
The impact of social media extends beyond cryptocurrencies. The study emphasizes its profound influence on the broader financial market, affecting traditional stocks and commodities as well. Influential figures and their tweets can significantly impact market sentiment and behavior, impacting short-term trading strategies and long-term investor outlooks. Given this influence, further research is necessary to establish precise models for predicting market behavior and developing strategies to manage market volatility.
The research methodology is carefully designed, prioritizing data quality and integrity. It focuses on aggregated data, minimizing the risk of identifying specific users based on their sentiments. These ethical considerations are paramount to ensuring responsible use of social media data and protecting user privacy.
In conclusion, it offers a comprehensive understanding of the cryptocurrency sector, highlighting the influence of social media on market dynamics and the importance of developing robust sentiment analysis models. By applying communication theories and considering diverse economic themes, the research offers valuable insights into the factors influencing cryptocurrency valuations and market behaviors. The findings have significant implications for researchers, investors, policymakers, and anyone involved in the financial world, underscoring the need for continued research in this rapidly evolving field.
