Información General

• Autores: Juana Teresa Aguiar Quintana (ed. lit.), Rosa María Batista Canino (ed. lit.)
• Editores: Cambridge Scholars Publishing
• Año de publicación: 2017
• País: Reino Unido
• Idioma: español
• ISBN: 978-1-4438-9129-5
• Texto completo no disponible (Saber más ...)

Reseñas

• Ha sido reseñado en:

  • Successful Case Studies in the Canary Islands' Tourism Industry. Aguiar-Quintana, T.; Batista-Canino, R.M. (Eds.). UK: Cambridge Scholars Publishing. ISBN: 1-4438-9129-0

    Sabine Haller

    Emprendimiento y negocios internacionales, ISSN-e 2530-5603, Vol. 3, Nº. 2, 2018, págs. 42-42

Resumen

• This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Case 1. The anfi group: tourism excellence based on innovation

    Carmen Domínguez Falcón

    págs. 1-22

    

  • Case 2. The Grand Bahia Del Duque Resort Hotel: when a hotel becomes a luxury destination

    Moisés R. Simancas Cruz, Antonio Salazar García

    págs. 22-48

    

  • Case 3. Seaside Hotels: a hotel chain based on excellence in customer care

    Cristina del Río Fresen

    págs. 48-62

    

  • Case 4. Lopesan Hotel & Resorts: the internationalization of the notel industryin the Canary Islands

    Juana Teresa Aguiar Quintana, Rosa María Batista Canino, Edu William, Arminda Almeida Santana

    págs. 62-85

    

  • Case 5. Gloria Thalasso & Hotels: strategic management of human resourcesas the key to success

    Santiago Melián González

    págs. 85-99

    

  • Case 6. Tubillete.com: a high flight journey from Canarias

    Romina Genigmani, Rosa María Batista Canino, Juan Manuel Benítez del Rosario

    págs. 99-123

    

  • Case 7. RIU Hotels: internationalization and corporate social responsibilityas signs of identity

    Agustín Quintana Déniz, Juana Teresa Aguiar Quintana, Patricia Picazo Peral

    págs. 123-140

    

  • Case 8. René Egli: the attraction of the strength and force of the Majorero Winds

    Antonio González Molina, Pino Medina Brito, Rosa María Batista Canino

    págs. 140-163

    

  • Case 9. TUI and the Canaries Islands: a history of shared success

    Patricia Picazo Peral, Rosa María Batista Canino, Romina Gemignani

    págs. 163-186

    

  • Case 10. R2 Hotels: a canary family hotel chain

    Pino Medina Brito, Juana Teresa Aguiar Quintana, Rosa María Batista Canino

    págs. 186-197

    

  • Case 11. CICAR: the leading family-run car rental company on the Canary Islands

    Juana Teresa Aguiar Quintana, Sergio Moreno Gil

    págs. 197-208

    

  • Case 12. Cordial Canarias,: friendliness and sustainability keysof the organizational culture

    Yasmina Araujo Cabrera

    págs. 208-216

    

  • Case 13. The House of Balconies: tradition and ethnography for local tourism

    Pablo Díaz Rodríguez, Alberto Jonay Rodríguez

    págs. 216-223

    

  • Case 14. Hotel Tigaiga: a deep-rooted business culture

    José Alberto Martínez González

    págs. 223-232

    

  • Case 15. Binter Canarias: A high-flying regional airline

    Concepción Román García, Juan Carlos Martín Hernández, Cira Mendoza León, Ana Isabel Arencibia Pérez

    págs. 232-242

    

  • Case 16. La Lajita Oasis Park: a case of innovation at the destination

    Javier Osorio Acosta

    págs. 242-253

    

  • Case 17. Fred Olsen: a shipping company committed to developing sea transport in the Canaries

    Eduardo Parra-López, Juana Teresa Aguiar Quintana

    págs. 253-266

    

  • Case 18. El Cardón: a nature experience

    Alberto Jonay Rodríguez, Pablo Díaz Rodríguez

    págs. 266-272

    

  • Case 19. Improving sustainability through the Kuoni Pilot Project: towards travelife in the Canary Islands : the case of the playitas resort

    Juana Teresa Aguiar Quintana, Carmelo Javier León González, Javier de León Ledesma, Lucy McCombes

    págs. 272-286

    

  • Case 20. T-Activa La Palma: a collaborative network for active tourisminnovation

    Carlos Fernández Hernández, Matías M. González Hernández

    págs. 286-302

    

  • Case 21. Meliá-Salinas: a hotel model which creates experiences

    Lucía Melián Alzola, Juana Teresa Aguiar Quintana, Daniel Celis Sosa

    págs. 302-315

    

  • Case 22. HD Hotels: differentiation and sustainability as the Hallmarks of hotel modernization

    Alicia María Bolívar Cruz, Rosa María Batista Canino

    págs. 315-329

    

  • Case 23. Servatur: non-hotel accommodation in professional hands

    Rosa María Batista Canino, Pedro Ernesto Moreira Gregori, Aday Hernández

    págs. 329-343

    

  • Case 24. Loro Park: excellence in looking after the environment and fauna

    José Alberto Martínez González, Noemí Padrón Fumero

    págs. 343-349