What goes around comes around: the impact of marketing alliances on firm risk and the moderating role of newwork density

• Autores: Felipe Thomaz, Vanitha Swaminathan
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 5, 2015, págs. 63-79
• Idioma: inglés
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