Journal of marketing: A quarterly publication of the american marketing association

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  Año 2022, Vol. 86, Número 2

  • The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

    Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah, Alina Sorescu

    págs. 5-28

    

  • How Consumer Orchestration Work Creates Value in the Sharing Economy

    Daiane Scaraboto, Bernardo Figueiredo

    págs. 29-47

    

  • Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards

    Samuel D. Hirshman, Abigail B. Sussman

    págs. 48-65

    

  • Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction

    Nita Umashankar, S. Cem Bahadir, Sundar Bharadwaj

    págs. 66-86

    

  • Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects

    Yanhao Wei, Jihoon Hong, Gerard J. Tellis

    págs. 87-104

    

  • Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms

    Qiang Zhou, B.J. Allen, Richard T. Gret, Mark B. Houston

    págs. 105-125

    

  • How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses

    Kathleen Seiders, Andrea Godfrey Flynn, Gergana Y. Nenkov

    págs. 126-146

    

  • Can Encroachment Benefit Hotel Franchisees?

    TI Tongil Kim, Sandy D. Jap

    págs. 147-165

    

  • How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth

    Jonathan Z. Zhang, Chun-Wei Chang, Scott A. Neslin

    págs. 166-185

    

  • Carbon Footprinting and Pricing Under Climate Concerns

    Marco Bertini, Stefan Buehler, Daniel Halbheer, Donald R. Lehmann

    págs. 186-201

    

  • Corrigendum to “Carbon Footprinting and Pricing Under Climate Concerns”

    pág. 202