Marvin E. Goldberg, Cornelia (Connie) Pechmann, Guangzhi Zhao, Ellen Thomas Reibling
págs. 1-18
Scot Burton, Elizabeth H. Creyer, John C. Kozup
págs. 19-34
To Have and To Hold: The Influence of Haptic Information on Product Judgments
Joann Peck, Terry L. Childers
págs. 35-48
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
S. Ratneshwar, Paschalina (Lilia) Ziamou
págs. 49-61
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, Gerald L. Lohse, Steven Bellman
págs. 62-75
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
C.B. Bhattacharya, Sankar Sen
págs. 76-88
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
Shelby D. Hunt, Steve D. German, Dennis B. Arnett
págs. 89-105
Corporate Environmentalism: Antecedents and Influence of Industry Type
Rajiv K. Kashyap, Easwar S. Iyer, Subhabrata Bobby Banerjee
págs. 106-122
Rik Pieters, Hans Baumgartner
págs. 123-139
Myron Leonard
págs. 140-150
págs. 151-153
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