Journal of the Academy of Marketing Science

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  Año 2003, Vol. 31, Número 3

  • A Look to the Future of JAMS: Three Years Out, Thirty Years Out

    George M. Zinkhan

    págs. 225-228

    

  • Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

    Youjae Yi, Hoseong Jeon

    págs. 229-240

    

  • New Product Launch Strategy for Network Effects Products

    Gina Colarelli O'Connor, Yikuan Lee

    págs. 241-255

    

  • On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach

    Jane W. Licata, Eric G. Harris, Tom J. Brown, John C. Mowen

    págs. 256-271

    

  • The Effect of Management Commitment to Service Quality on Employees' Affective and Performance Outcomes

    Emin Babakus, Ugur Yavas, Osman M. Karatepe, Turgay Avci

    págs. 272-286

    

  • The Impact of Cognitive Inertia on Postconsumption Evaluation Processes

    Anna S. Mattila

    págs. 287-299

    

  • Family Structure, Materialism, and Compulsive Buying: A Reinquiry and Extension

    James A. Roberts, John F. Jr. (Jeff) Tanner, Chris Manolis

    págs. 300-311

    

  • Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section

    Daniel C. Smith, Robert B. Woodruff, Glenn B. Voss, Amy L. Ostrom, Shirley Taylor, Christian Homburg, Cheryl Nakata, Scott B. MacKenzie, Debbie MacInnis, Jagdip Singh, A. Parasuraman, Rajesh K. Chandy

    págs. 312-313

    

  • Reflections on Contributing to a Discipline Through Research and Writing

    A. Parasuraman

    págs. 314-318

    

  • The Importance and Challenges of Being Interesting

    Daniel C. Smith

    págs. 319-322

    

  • The Dangers of Poor Construct Conceptualization

    Scott B. MacKenzie

    págs. 323-326

    

  • Serving the Marketing Discipline Through Journal Reviews

    Robert B. Woodruff

    págs. 327-330

    

  • A Reviewer's Gold

    Jagdip Singh

    págs. 331-336

    

  • Achieving "Reviewer Readiness"

    Amy L. Ostrom

    págs. 337-340

    

  • Big R (Versus Little R) Reviewers: The Anonymous Coauthor

    Shirley Taylor

    págs. 341-343

    

  • Responsibilities of a Good Reviewer: Lessons Learned from Kindergarten

    Debbie MacInnis

    págs. 344-345

    

  • A Philosophy of Reviewing: Taking Cues from Henry James

    Cheryl Nakata

    págs. 346-347

    

  • Publishing Processes in the Academic Marketing Discipline in the United States: A German Perspective

    Christian Homburg

    págs. 348-350

    

  • Research as Innovation: Rewards, Perils, and Guideposts for Research and Reviews in Marketing

    Rajesh K. Chandy

    págs. 351-355

    

  • Formulating Interesting Research Questions

    Glenn B. Voss

    págs. 356-359