Spanish journal of marketing-ESIC

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  Año 2025, Vol. 29, Número 2. Texto Completo Ejemplar

  • Exploring innovativeness, need for uniqueness and brand tiers in the sharing economy

    Daniel Espinosa Sáez, Elena Delgado Ballester, José Luis Munuera Alemán

    • Resumen
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  • Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals

    Ayhan Akpınar

    • Resumen
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  • Social media stars: how influencers shape consumer’s behavior on Instagram

    Hamza Kaka Abdul Wahab, Faizan Alam, Eva Lahuerta Otero

    • Resumen
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  • The influence of homophily and social identity on eWOM in streaming consumption behaviour

    Iker Oquiñena, Joaquín Sánchez Herrera, Abel Monfort

    • Resumen
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  • Hotel’s customer empowerment, environmental corporate social responsibility, and online customer value co-creation to attain sustainable development goals (SDGs)

    Sara Dadar, Ajmal Waheed, Arifa Tanveer, Hina Fayyaz

    • Resumen
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  • Fostering social media user intentions: AI-enabled privacy and intrusiveness concerns

    Muhammad Haroon Shoukat, Islam Elgammal, Kareem M. Selem, Ali Elsayed Shehata

    • Resumen
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