University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers
Lukas Maier, Martin Schreier, Christian V. Baccarella, Kai Ingo Voigt
págs. 1-20
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations
Gizem Ceylan, Kristin Diehl, Wendy Wood
págs. 21-39
The Competitive Effects of Online Reviews on Hotel Demand
Sanghoon Cho, Pelin Pekgün, Ramkumar Janakiraman, Jian Wang
págs. 40-60
For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement
Daniel Villanova, Ted Matherly
págs. 61-78
Understanding Consumer Self-Design Abandonment: A Dynamic Perspective
Franziska Krause, Nikolaus Franke
págs. 79-98
When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors
Zixia Cao, Hui Feng, Michael A Wiles
págs. 99-120
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
Lan Anh N. Ton, Rosanna K. Smith, Julio Sevilla
págs. 121-140
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
Beibei Don, Mengzhou Zhuang, Eric (Er). Fang, Minxue Huang
págs. 141-162
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