Spanish journal of marketing-ESIC

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  Año 2022, Vol. 26, Número Extraordinario 3. Texto Completo Ejemplar. Dedicado a: Machine intelligence in marketing

  • Advertising acceptance via smart speakers

    João Guerreiro, Sandra Maria Correia Loureiro, Carolina Ribeiro

    • Resumen
    • Texto completo
    

  • The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

    Tahereh Saheb, Francisco Liébana Cabanillas, Elena Higueras Castillo

    • Resumen
    • Texto completo
    

  • Internet of Things (IoT) in smart tourism: a literature review

    Chowdhury Noushin Novera, Zobayer Ahmed, Rafsanjany Kushol, Peter Wanke, Md. Abul Kalam Azad

    • Resumen
    • Texto completo
    

  • Customers’ continuance usage of mobile payment during the COVID-19 pandemic

    Istijanto Istijanto, Indria Handoko

    • Resumen
    • Texto completo
    

  • Understanding mobile e-wallet consumers’ intentions and user behavior

    Ahmed Taher Esawe

    • Resumen
    • Texto completo
    

  • Does the use of technology create technology engagement? Comparing three structural models

    Cristina Calvo-Porral, Rogelio Pesqueira Sánchez

    • Resumen
    • Texto completo