Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
Anita Fernandes Koenigsdorf, Angela da Rocha, Jorge Ferreira da Silva
págs. 1-19
págs. 20-38
Measuring moderations: a cross cultural and comparative research in services between brazilians and canadians
págs. 39-58
Image of Brazil: similarities and differences in the assessment in ten countries
Eber Celoto Souza, Suzane Strehlau, Dirceu Da Silva, Vivian Iara Strehlau
págs. 59-74
Country of origin image attributes as a source of competitive advantage: study in international brazilian fashion industry
Mariana Bassi Sutter, Edison Polo, Maria Laura Ferranty MacLennan
págs. 75-93
Country of origin effect on luxury brands evaluation: an experimental study
Nadia Kassouf Pizzinatto, Evandro Luiz Lopes, Antonio Carlos Giuliani
págs. 94-109
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