Nonlinear effects of social connections and interactions on individual goal attainment and spending: evidences from online gaming markets

• Autores: Cheng Zhang, Chee Wei Phang, Qingsheng Wu, Xueming Luo
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 6, 2017, págs. 132-155
• Idioma: inglés
• Texto completo no disponible (Saber más ...)