Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
págs. 520-541
Is advertising helpful for organic businesses?: Differential effects of packaging claims
María Hidalgo Baz, Mercedes Martos Partal, Óscar González Benito
págs. 542-561
Understanding responses to comedic advertising aggression:: the role of vividness and gender identity
Marc G. Weinberger, Kunal Swani, Hye Jin Yoon, Charles S. Gulas
págs. 562-587
How long does celebrity meaning transfer last?: Delayed effects and the moderating roles of brand experience, celebrity liking, and age
Johannes Knoll, Jörg Matthes, Andrea Münch, Migena Ostermann
págs. 588-612
Creating an effective code-switched ad for monolinguals:: the influence of brand origin and foreign language familiarity
págs. 613-631
págs. 632-658
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