págs. 2-28
Boosting the effectiveness of channel governance options: : The moderationing role of relational norms
James R. Browna, Scott K. Weaven, Rajiv P. Dant, Jody L Crosno
págs. 29-57
págs. 58-77
págs. 78-99
Effects of economic and social satisfaction on partner trust: : An investigation of temporal carryover effects
págs. 100-123
págs. 124-144
págs. 145-165
págs. 166-188
págs. 189-212
págs. 213-235
Moral identity centrality and cause-related marketing: : The moderating effects of brand social responsibility image and emotional brand attachment
págs. 236-259
Anthropomorphic packaging: : is there life on “Mars”?
Alexandros Triantos, Emmanuella Plakoyiannaki, Evaggelia Outra, Nikolaos Petridis
págs. 260-275
Predictive validity of evidence-based persuasion principles: : An application of the index method
págs. 276-293
Evidence-based advertising using persuasion principles: : Predictive validity and proof of concept
págs. 294-300
págs. 301-305
págs. 306-311
págs. 312-316
Persuasion Principles Index: : ready for pretesting advertisements
págs. 317-326
© 2001-2024 Fundación Dialnet · Todos los derechos reservados