International Journal of Advertising

• 

  Año 2014, Vol. 33, Número 4

  • Conducting state-of-the-art cross-cultural research

    Charles R. Taylor

    págs. 627-631

    

  • Dreaming out loud on Pinterest: New forms of indirect persuasion

    Barbara J. Phillips, Jessica Miller, Edward F. McQuarrie

    • Resumen

    págs. 633-655

    

  • Brand followers: Consumer motivation and attitude towards brand communications on Twitter

    Eun Sook Kwon, Eunice Kim, Yongjun Sung, Chan Yun Yoo

    • Resumen

    págs. 657-680

    

  • Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China

    Michel Laroche, Marcelo Vinhal Nepomuceno, Marie Odile Richard

    • Resumen

    págs. 681-705

    

  • Advertising strategies for charities: Promoting consumers' donation of time versus money

    Na-Min Kim

    • Resumen

    págs. 707-724

    

  • Do humour and threat work well together?: The moderating effect of need for cognition in humorous threat persuasion advertisements

    Hye Jin Yoon, James Mark Mayer

    • Resumen

    págs. 725-740

    

  • Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy

    Patrick Hartmann, Vanesa Apaolaza Ibáñez, C. D'Souza, José María Barrutia Legarreta, Carmen Etxebarria Miguel

    • Resumen

    págs. 741-765

    

  • Attributes of background music and consumers' responses to TV commercials: The moderating effect of consumer involvement

    Hyun Hee Park, Jai Kwan Park, Jung Ok Jeon

    • Resumen

    págs. 767-784

    

  • Impact of flow on recognition of and attitudes towards in-game brand placements: Brand congruence and placement prominence as moderators

    Iris Vermeir, Snezhanka Kazakova, Tina Tessitore, Verolien Cauberghe, Hendrik Slabbinck

    • Resumen

    págs. 785-810

    

  • Does gay-themed advertising haunt your brand?: The impact of gay-themed advertising on young heterosexual consumers

    Nam-Hyun Um

    • Resumen

    págs. 811-832