págs. 4-5
Short cuts: : road map to smarter marketing decisions
págs. 5-6
Advertisements just aren't advertisements anymore: : a new typology for evolving forms of online "advertising"
págs. 7-10
Digital game changers: : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement.
págs. 11-16
Fast and furious � � or much ado about nothing? sub-optimal respondent behavior and data quality.
Randall K. Thomas, William A. Cook, Gian Fulgoni, Don Gloeckler, George H. Terhanian
págs. 17-31
The gender gap: : brain-processing differences between the sexes shape attitudes about online advertising.
págs. 32-43
Tweens' knowledge of marketing tactics: : skeptical beyond their years
págs. 44-55
The quality of internet-user recall: : a comparative analysis by online sales-promotion types
págs. 56-70
págs. 71-80
Money talks � to online opinion leaders: : what motivates opinion leaders to make social-network referrals?
págs. 81-91
Who "likes" you � and why? a typology of facebook fans
Elaine Wallace, Isabel Buil Carrasco, Leslie de Chernatony, Michael Hogan
págs. 92-109
págs. 110-118
págs. 119-120
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