Inspiring intelligent growth

• Autores: Gayle Fuguitt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 54, Nº 1, 2014, págs. 119-120
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An introduction is presented to articles published in this issue including "Lessons Learned From 197 Metrics, 150 Studies and 12 Essays: A Field Guide to Digital Metrics" and "Fast and Furious... or Much Ado About Nothing? Sub-Optimal Respondent Behavior and Data Quality."