Journal of marketing: A quarterly publication of the american marketing association

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  Año 2013, Vol. 77, Número 5

  • Reexamining the Market Share-Customer Satisfaction Relationship.

    Lopo L. Rego, Neil A. Morgan, Claes Fornell

    págs. 1-20

    

  • Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit.

    Yuping Liu-Thompkins, Leona Tam

    págs. 21-36

    

  • Intrafunctional Competitive Intelligence and Sales Performance: A social Network Perspective.

    Michael Ahearne, Son K Lam, Babak Hayati, Florian Kraus

    págs. 37-56

    

  • Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility.

    Didem Kurt, John Hulland

    págs. 57-74

    

  • All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands.

    Christoph Fuchs, Emanuela Prandelli, Martin Schreier, Darren W. Dahl

    págs. 75-91

    

  • Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure.

    Jan R. Landwehr, Daniel Wentzel, Andreas Herrmann

    págs. 92-107

    

  • Brand Licensing: What Drives Royalty Rates?

    Satish Jayachandran, Peter Kaufman, V. Kumar, Kelly Hewett

    págs. 108-122

    

  • Predicting and Managing Consumers' Package Size Impressions.

    Nailya Ordabayeva, Pierre Chandon

    págs. 123-137