All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands.

• Autores: Christoph Fuchs, Emanuela Prandelli, Martin Schreier, Darren W. Dahl
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 5, 2013, págs. 75-91
• Idioma: inglés
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