Periodo de publicación recogido
|
|
|
Examining Why and When Market Share Drives Firm Profit
Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 4, 2022, págs. 73-94
Neil A. Morgan, Robert S. Lurie
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 1, 2021, págs. 184-189
Reflections on publishing in the Journal of Marketing
V. Kumar, Vikas Mittal, Neil A. Morgan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 6, 2018, págs. 1-9
Assessing performance outcomes in marketing
Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, G. Tomas M. Hult
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 2, 2016, págs. 1-20
Marketing Department Power and Firm Performance.
Hui Feng, Neil A. Morgan, Lopo L. Rego
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 5, 2015, págs. 1-20
Reexamining the Market Share-Customer Satisfaction Relationship.
Lopo L. Rego, Neil A. Morgan, Claes Fornell
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 5, 2013, págs. 1-20
The Effect of Brand Acquisition and Disposal on Stock Returns.
Michael A Wiles, Neil A. Morgan, Lopo L. Rego
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 1, 2012, págs. 38-58
Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
Richard A. Gooner, Neil A. Morgan, William D. Jr. Perreault
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 5, 2011, págs. 18-33
Consumer-Based Brand Equity and Firm Risk.
Lopo L. Rego, Matthew T. Billett, Neil A. Morgan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 6, 2009, págs. 47-60
Brand Portfolio Strategy and Firm Performance.
Neil A. Morgan, Lopo L. Rego
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 1, 2009, págs. 59-74
Understanding Firms' Customer Satisfaction Information Usage
Vikas Mittal, Eugene W. Anderson, Neil A. Morgan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 69, Nº 3, 2005, págs. 131-151
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
Constantine S. Katsikeas, Anna Kaleka, Neil A. Morgan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 68, Nº 1, 2004, págs. 90-108
Interactions Between Marketing and Quality at the SBU Level: Influences and Outcomes
Nigel F. Piercy, Neil A. Morgan
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 26, Nº 3, 1998, págs. 190-208
Esta página recoge referencias bibliográficas de materiales disponibles en los fondos de las Bibliotecas que participan en Dialnet. En ningún caso se trata de una página que recoja la producción bibliográfica de un autor de manera exhaustiva. Nos gustaría que los datos aparecieran de la manera más correcta posible, de manera que si detecta algún error en la información que facilitamos, puede hacernos llegar su Sugerencia / Errata.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados