Journal of marketing: A quarterly publication of the american marketing association

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  Año 2012, Vol. 76, Número 4

  • What Is Quality? An integrative Framework of Processes and States.

    Peter N. Golder, Debanjan Mitra, Christine Moorman

    págs. 1-23

    

  • Alliance Portfolio Resource Diversity and Firm Innovation.

    Anna S. Cui, Gina O'Connor

    págs. 24-43

    

  • The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.

    Florian Stahl, Mark Heitmann, Donald R. Lehmann, Scott A. Neslin

    págs. 44-63

    

  • When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts.

    Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros, Akshay R. Rao

    págs. 64-77

    

  • Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods.

    Aaron R. Brough, Mathew S. Isaac

    págs. 78-91

    

  • Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?

    Carlos J. Torelli, Aysegül Ozsomer, Sergio W. Carvalho, Hean Tat Keh, Natalia Maehle

    págs. 92-108

    

  • When is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems.

    Cait Poynor Lamberton, Randall L. Rose

    págs. 109-125

    

  • Choice of Cause in Cause-Related Marketing.

    Stefanie Rosen Robinson, Caglar Irmak, Satish Jayachandran

    págs. 126-139