Ha sido reseñado en:
Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN-e 2340-2784, ISSN 1139-7241, Nº. 20, 2010, págs. 194-198
This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
págs. 17-26
págs. 29-64
págs. 65-96
págs. 97-116
Intercultural negotiations: theories revisited
págs. 119-132
págs. 133-154
Building bridges...and properties aplenty: cultural problems in spanish marketing for real state prospective british buyers
págs. 155-174
The languaje of graphic advertising in Spain: bridging the cultural gap
págs. 175-188
págs. 189-222
From hiding the speaker to persuasion: "se"-passive and "se"-impersonal constructions
págs. 223-260
Cultural models and social discourses in business: the case of ideological-politeness strategies in service encounters
págs. 261-282
págs. 285-316
págs. 317-354
págs. 355-384
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