The Effect if Business-Cycle Fluctuations on Private-Label Share: What Has Marketing conduct Got to Do with It?
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe
págs. 1-19
Generating Sales While Providing Service: A study of Customer Service Represntatives' Ambidestrous Behavio.
Claudia Jasmand, Vera Blazevic, Ko de Ruyter
págs. 20-37
The Effect of Brand Acquisition and Disposal on Stock Returns.
Michael A Wiles, Neil A. Morgan, Lopo L. Rego
págs. 38-58
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information.
Gina S. Mohr, Donald R. Lichtenstein, Chris Janiszewski
págs. 59-75
Measuring and Managing Returns from Retailer-Customized Coupon Campaigns.
Rajkumar Venkatesan, Paul W. Farris
págs. 76-94
Go Green! Should Environmental Messages Be So Assertive?
Ann Kronrod, Amir Grinstein, Luc Wathieu
págs. 95-102
Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products.
Katherine White, Rhiannon MacDonnell, John H. Ellard
págs. 103-118
How Can Stressed Employees Deliver Better Cutomer Service? The Underlying Self-Regulation Depletion Mechanism.
Kimmy Wa Chan, Echo Wen Wan
págs. 119-137
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: