Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan

• Ayaz Ahmad ^[2] ; Salniza Md. Salleh ^[3] ; Selvan a/l Permual ^[3] ; Lucía Porcu ^[1] ; Wisal Ahmad ^[4]
  1. [1] Universidad de Granada

     Universidad de Granada

     Granada, España

     
  2. [2] University Islamabad
  3. [3] Universiti Utara Malaysia
  4. [4] Kohat University of Science & Technology (Kohat, Pakistan)

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• Localización: Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings / coord. por Lucía Porcu, Salvador del Barrio García, 2021, ISBN 9788433868312, págs. 112-115
• Idioma: español
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