An approach of design thinking with business analytics at higher education

• Irene Martín Rubio ^[1] ; Carmen González Velasco ^[2] ; Fiorela-Anai Fernández Otoya ^[3] ; Thais Rangel ^[1] ; Elcio Mendonça Tachizawa ^[1]
  1. [1] Universidad Politécnica de Madrid

     Universidad Politécnica de Madrid

     Madrid, España

     
  2. [2] Universidad de León

     Universidad de León

     León, España

     
  3. [3] Universidad Católica Santo Toribio de Magrovejo

  Mostrar afiliaciones +
• Localización: Leveraging new business technology for a sustainable economic recovery: XXXVI Congreso Anual AEDEM: 1 al 3 de junio de 2022, Pozuelo de Alarcón, Madrid / coord. por Abel Monfort, Susana Fernández Lores, 2022, ISBN 978-84-19480-06-4, pág. 100
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The aim of this study is to identify and present an exciting model fordeveloping Design Thinking in the data-drive culture of XXI century thatcan be used in Higher Education. Design Thinking (DT) enables to link’student’s perception, rational analysis, technical, cultural and commercialfactors to market opportunities. Business Analytics (BA) providestechniques to handle not only data, but also Big Data that can improve anddevelop DT activities. However, a systematic and detailed discussion of theapplication of DT with BA is missing at higher education. For this purpose,we present the development of the concept of DT with its four key phases(i.e., understanding, inspiration, ideation and implementation) with BA.Finally, boundary conditions, practical implications and opportunities forfurther research are pointed out