Digital Marketing Strategies for Business Companies at B2b and B2c Markets: what Is the Perfect Set of Digital Resources to Improve the Customer Experience?

• Ana Jimenez-Zarco ^[1] ; Alicia Izquierdo-Yusta ^[2] ; Maria Pilar Martínez-Ruiz ^[3]
  1. [1] UOC (Spain)
  2. [2] Burgos University (Spain)
  3. [3] University of Castilla-La Mancha (Spain)

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• Localización: [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021 / coord. por Mario Arias Oliva, Jorge Pelegrín Borondo, Kiyoshi Murata, Eva Marina Reinares Lara, 2021, ISBN 978-84-09-28671-3, págs. 68-70
• Idioma: inglés
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  • Texto Completo Libro (pdf)