CSR and social marketing: what is the desired role for universities in fostering public policies?

• Autores: Joâo Carlos Correia Leitâo, Maria José Silva
• Localización: Proceedings of the 6th International Congress on Public and Non Profit Marketing: University of Minho, Braga, Portugal, 14-15th june 2007, 2007, pág. 49
• Idioma: inglés
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