Management Letters / Cuadernos de Gestión

• 

  Año 2026, Vol. 26, Número 2

  • Artículos

    • Impact of brand authenticity, trust in companies, and organizational cynicism perceived by customers on attitudinal and behavioral loyalty in SMEs

      María del Pilar Pulido Ramírez, Carlos Almanza Junco, Mauricio Castillo Vergara

      • Resumen
      • Texto completo

      págs. 7-22

      

    • The role of emotions in the adoption and use of programmatic advertising by organizations

      Paloma Fuentes Santos, Eleni Papaoikonomou, Javier Bustos Díaz

      • Resumen
      • Texto completo

      págs. 23-37

      

    • Risk Management in Family Franchises: Analysis of the behaviour differences between founding and heir leaders

      María Fernández Muiños, Luis Vázquez Suárez, Ilir Hajdini

      • Resumen
      • Texto completo

      págs. 39-57

      

    • How Financially Literate Is Generation Z? A Cross-Country Study

      Jorge Luis López Lapo, Esther B. del Brío González

      • Resumen
      • Texto completo

      págs. 59-75

      

    • The Impact of ESG Practices on ROA, Financial Leverage, and ROE. A Comparative Analysis of the United States, the European Union, China, and Japan

      Gracia Rubio Martín, Francisco José González Sánchez, Raquel Pérez Estébanez

      • Resumen
      • Texto completo

      págs. 77-92

      

    • Narcissism at the Helm: The Environmental Consequences of Grandiose and Vulnerable Narcissism of CEOS

      Paula Villalba Ríos, Julio Darío Vecino Gravel, M. Carmen Barroso Castro, María del Mar Miralles Quirós

      • Resumen
      • Texto completo

      págs. 93-108

      

    • Understanding Generation Z’s Willingness to Pay for Sustainable Fashion: Personal and Corporate Drivers

      Mónica Veloso Huertas, Anne Schmitz, Myriam Quiñones García

      • Resumen
      • Texto completo

      págs. 109-122

      

  • Sección especial

    • Mediterranean Diet and Happiness in Generation Z: Implications for Well-Being Management

      Jose L. Ruiz Alba, Guillermo José Bermúdez González, Pablo J. López Tenorio, Berta Marques

      • Resumen
      • Texto completo

      págs. 125-137

      

    • What makes consumers happy? The role of FoMO, brand-person congruence and emotional marketing in a multi-gender model

      Orlando Josué Martínez-Arvizu, Mario Alberto Salazar-Altamirano, Araceli Galiano Coronil, Rafael Ravina Ripoll

      • Resumen
      • Texto completo

      págs. 139-155