Diginomics

• 

  Año 2025, Número 4. Dedicado a: Diginomics

  • Review

    • The Double Edge of Absolute Trust: The Ethical Paradox of Blockchain

      José Martin Leonardo Marquez Vaamonde

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Organic electronic word-of-mouth perception and the purchasing decision of Hacienda Vimalu customers

      Jorge Augusto Meléndez Alvarado, Katty Álamo Larrañaga, Rony Flores Ramírez

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • The role of MERCOSUR in regional economic integration and its impact on international negotiations

      Paulina López Salinas, Guillermo Alejandro Zaragoza Alvarado

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Impact of Multilateral Organizations on Mexico's Economic Integration and International Negotiations

      Paulina López Salinas, Guillermo Alejandro Zaragoza Alvarado, Gilberto Nieto López, Víctor Manuel Romo Pérez

      • Resumen
      • Texto completo
      • Texto completo
      

    • The inffuence of multilateral organizations and global integration on Mexico's international treaties

      Gilberto Nieto López, Guillermo Alejandro Zaragoza Alvarado

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • Assertive communication and human talent management to strengthen the digital organizational climate

      Ronald Palencia, Yeimys Judith Díaz Herrera, Daniel Román Acosta

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Leveraging Machine Learning for Advanced Cybersecurity in Next-Generation Networks

      Md Alimul Haque, Khushboo Mishra

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • Influence of eWOM on purchasing decisions: an analysis with emphasis on the tourism sector

      Jorge Augusto Meléndez Alvarado, Katty Álamo Larrañaga, Rony Flores Ramírez

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • E-commerce as a driver of craftsmanship in native peruvian communities

      Cristian Brayan Ramírez Fernández, Alberto Alva Arévalo, José Gabriel Seijas Diaz, Karla Martell Alfaro

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Digital Transformation and Its Influence on Organisational Efficiency: A Study of Indian Companies

      Suvadeep Das, Surjadeep Dutta, Niloy Kumar Bhattacharjee

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • The 7Ps of Marketing: Keys to Business Success in a Changing Environment

      Duber Reinaldo Sánchez Carrera

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • E-commerce and organic products, consumer behavior, sustainability, and digital marketing strategies

      Susgein Julissa Miranda Cansing, Eliany Judith Torres Barraza, Martha Rosario Silva Cuastuza, Jenrry Fredy Chávez Arizala

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Guidelines for the design of a digital marketing strategy of the Cuban Ministry of Tourism aimed at the Canadian market

      Daniela Gascón Ramírez, Nelson F. Varona Rodríguez

      • Resumen
      • Texto completo
      • Texto completo
      

    • Integrated Customer Service System with Artificial Intelligence for Pharmacies

      Juan Ignacio Gutierrez

      • Resumen
      • Texto completo
      • Texto completo
      

    • User-centred design of an e-commerce platform for the marketing of handicrafts from native communities in the Upper Amazon región

      Cristian Brayan Ramírez Fernández, Alberto Alva Arévalo, José Gabriel Seijas Diaz, Karla Martell Alfaro

      • Resumen
      • Texto completo
      • Texto completo
      

    • Transformation of administrative management through emerging technologies and digital innovation

      Miller Jadir Narvaez Barrera

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Smart Customs: Relationship with International Trade Facilitation

      Aaron Fernando Umanzor Ortega

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • Characterization of e-commerce as an emerging strategy in the current economic environment

      Gabriela Jamileth Guerrero Vidal, Susgein Julissa Miranda Cansing, Jenrry Fredy Chávez Arizala

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • The influence of CEO psychological traits on CSR disclosure patterns: a metadata perspective

      Samuel Ejiro Uwhejevwe Togbolo, Augustine Akpojevwa Okwoma, Annmarie Nkemejina Okoli, Victoria Omenebele Kaizar, Ajueyitse Martins Otuedon, Festus Elugom Ubogu

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • Digital transformation of community pharmacies through AI and predictive analytics

      Juan Ignacio Gutierrez

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Impact of creating an online store to market organic products

      Susgein Julissa Miranda Cansing, Eliany Judith Torres Barraza, Martha Rosario Silva Cuastuza, Jenrry Fredy Chávez Arizala

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • How does the use of Big Data influence strategic decision-making in Colombian companies?

      Karen Eliana Barrera Ortiz, Oscar Buitrago Sanchez, Sidney Johanna Villanueva Pineda

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Investment proposal for raw material supply in PILADORA MÍA: a viability approach from the producer's perspective

      Ruth Alexandra Bejarano Chalá, María Rosa Ayala Gamarra, Lisbeth Anahí Intriago Correa, Jenrry Fredy Chávez Arizala

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • Economic implications of AI on media industries: A systematic review

      Samuel Danso, Solace Yawa Asafo, Frederick Kaayeng, Ebenezer Ato Kwamena Aidoo, Ruth Larweh

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Intangible Assets and Their Impact on Competitive Advantage: A Systematic Literature Review

      Alegna Cruz Ruiz, Jesús Hernández, Damián Valdés Santiago

      • Resumen
      • Texto completo
      • Texto completo
      

    • Teleworking and post-pandemic digital transformation

      Dora Gisela Castañeda Hernández, Bibiana Alexandra Parra Gonzalez, Lina Tatiana Diaz Caicedo, Leydy Johana Palma Lozano, Katherin Fernanda Bojacá Acero

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • Inventory Management and Digitalization in Commercial Microenterprises

      Esther Gabriela Saltos Baren, Isabel Magdalena Ronquillo Morales, Verónica Alexandra Sánchez Guamaní, Jenrry Fredy Chávez Arizala

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Virtual platform for the commercial coordination of agricultural producers' markets in the San Martín región

      José Wong Villacorta, Jesús Rodríguez Sánchez, Ángel Cárdenas García

      • Resumen
      • Texto completo
      • Texto completo
      

  • Review

    • Characterization of digital marketing and its key tools in the tourism sector

      Susgein Julissa Miranda Cansing, Josel Adonis Badillo Muñoz, Lady Lisbeth Bone Morrillo, Jenrry Fredy Chávez Arizala

      • Resumen
      • Texto completo
      • Texto completo
      

  • Original

    • Inventory management system for commercial microenterprises Bonito, Guayas, 2024

      Esther Gabriela Saltos Baren, Isabel Magdalena Ronquillo Morales, Verónica Alexandra Sánchez Guamaní, Jenrry Fredy Chávez Arizala

      • Resumen
      • Texto completo
      • Texto completo