Investment proposal for raw material supply in PILADORA MÍA: a viability approach from the producer's perspective

• Bejarano Chalá, Ruth Alexandra ^[1] ; Ayala Gamarra, María Rosa ^[1] ; Intriago Correa, Lisbeth Anahí ^[1] ; Chávez-Arizala, Jenrry Fredy ^[1]
  1. [1] Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador
• Localización: Diginomics, ISSN-e 3072-8428, Nº. 4, 2025 (Ejemplar dedicado a: Diginomics)
• Idioma: inglés
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• Resumen

  • Introduction: PILADORA MIA faces a deficit in raw material (national yellow corn) investment, which hinders its economic development and causes its installed capacity to be underutilized due to supply scarcity. This situation requires intervention through a strategic investment proposal.Objective: To evaluate the investment viability aimed at increasing the raw material supply for the company "PILADORA MIA" through the analysis of corn producers' perception.Methods: A descriptive study with a quantitative approach and a non-experimental design was utilized. The sample consisted of 100 corn producers who met specific inclusion criteria. The data collection technique was the survey, using a validated questionnaire that utilized the Likert scale to measure participants' reactions.Results: The results showed substantial support from key suppliers. 74% of the surveyed producers endorsed the investment to foster economic growth, while 80% considered it crucial to balance the raw material supply with the mill's processing capacity. Furthermore, the proposal proved financially profitable, obtaining a positive NPV and an IRR of 18%.Conclusions: The evaluation of the producers' positive perception confirms that the investment proposal is viable and profitable. Supplier support ensures the necessary source of supply for PILADORA MIA to fully utilize its resources, achieving expansion and satisfying the unsatisfied demand in the Los Ríos province.