Impact of creating an online store to market organic products

• Miranda Cansing, Susgein Julissa ^[1] ; Torres Barraza, Eliany Judith ^[1] ; Silva Cuastuza, Martha Rosario ^[1] ; Chávez-Arizala, Jenrry Fredy ^[1]
  1. [1] Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador
• Localización: Diginomics, ISSN-e 3072-8428, Nº. 4, 2025 (Ejemplar dedicado a: Diginomics)
• Idioma: inglés
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• Resumen

  • Introduction: to define digital marketing as an adaptive and technological process through which companies create, communicate, deliver, and maintain value with their customers.

    Objective: to determine the impact of creating an online store to market organic products.

    Method: an observational, descriptive, and cross-sectional study was conducted. The population consisted of environmentally conscious individuals interested in improving their health and that of the planet through their purchasing decisions. A simple random sampling method was used with 115 people who were sent a questionnaire to determine how frequently they consume organic foods.

    Results: 83 % of respondents frequently consume nuts, 98 % are motivated by the quality and benefits of consuming nuts, 42 % of respondents set aside $10 monthly, educational videos are preferred by 59 %, 40 % prefer to buy by the pound, and 75 % of respondents agree to receive promotions and offers via WhatsApp.

    Conclusions: the creation of an online store for the sale of organic products in Ecuador is part of a context of market expansion and alignment with global trends in healthy and sustainable consumption.