Spanish journal of marketing-ESIC

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  Año 2025, Vol. 29, Número 3. Texto Completo Ejemplar

  • Experimenting on the metaverse to foster innovation

    Cristina Mele, Tiziana Russo Spena, Stefano Paolo Russo

    • Resumen
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  • Cyberaddiction to TikTok during the COVID-19 pandemic

    Souad Maghraou, Lilia Khrouf

    • Resumen
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  • Virtual reality in the luxury fashion industry: a systematic literature review

    Tong Tripp Liu, Caroline Swee Lin Tan, Carolina Quintero Rodríguez

    • Resumen
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  • The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors

    Nelson Geovany Carrión Bósquez, Oscar Ortiz Regalado, Ivan Veas González, Franklin Gerardo Naranjo Armijo, Wilson Fernando Guerra Regalado

    • Resumen
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  • Unlocking the motivations behind vintage luxury desire

    Ian Phau, Olamide Oluwabusola Akintimehin, Anwar Sadat Shimul, Sean Lee

    • Resumen
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  • The intention to share a sustainability communication about a tourism destination

    María del Mar García de los Salmones, Ángel Herrero Crespo, Rosa Patricia Martínez García de Leániz

    • Resumen
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