Spanish journal of marketing-ESIC

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  Año 2024, Vol. 28, Número 1. Texto Completo Ejemplar

  • Does banner advertising still capture attention?: An eye-tracking study

    Aline Simonetti, José Enrique Bigné Alcañiz

    • Resumen
    • Texto completo
    

  • Mindfulness and banking customers’ quality of life

    Burhanuddin Burhanuddin

    • Resumen
    • Texto completo
    

  • Identifying and categorizing influencers on Instagram with eye tracker

    Michaela Jánská, Marta Žambochová, Zuzana Macurová

    • Resumen
    • Texto completo
    

  • How did sustainable Spanish and Italian brands communicate COVID-19 on social media?

    María del Carmen Marco Gil, Alberto Robles, Xavier Valls, Óscar Cordón García

    • Resumen
    • Texto completo
    

  • Parasocial relationships and social media interactions: building brand credibility and loyalty

    Jean Paolo Gomez Lacap, Mary Rose Maharlika Cruz, Antonino Jose Bayson, Richard Molano, John Gilbert Garcia

    • Resumen
    • Texto completo
    

  • Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector

    Suha Fouad Salem, Alshaimaa Bahgat Alanadoly

    • Resumen
    • Texto completo