Spanish journal of marketing-ESIC

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  Año 2021, Vol. 25, Número 3

  • Engaging consumers through firmgenerated content on Instagram

    Estefanía Ballester Chirica, Carla Ruiz Mafé, Natalia Rubio Benito

    • Resumen
    • Texto completo

    págs. 355-373

    

  • When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services

    Mauricio Santos, María Walesska Schlesinger Díaz

    • Resumen
    • Texto completo

    págs. 374-391

    

  • Influence of emotions displayed by employees during service recovery

    María Sicilia Piñero, Mari Carmen Caro Jiménez, Estela Fernández Sabiote

    • Resumen
    • Texto completo

    págs. 392-408

    

  • Effectiveness of offline and online rewards in restoring satisfaction and trust

    Zonaib Tahir

    • Resumen
    • Texto completo

    págs. 409-424

    

  • A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”

    Cristina Calvo-Porral, Luis Miguel Otero Prada

    • Resumen
    • Texto completo

    págs. 425-445

    

  • Understanding the consumer’s intention to use the e-wallet services

    Shaizatulaqma Kamalul Ariffin, Mohamad Fakhrul Reza Abd Rahman, Ali Mughal Muhammad, Qi Zhang

    • Resumen
    • Texto completo

    págs. 446-461