Journal of marketing: A quarterly publication of the american marketing association

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  Año 2020, Vol. 84, Número 1

  • Uniting the Tribes: Using Text for Marketing Insight

    Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel

    págs. 1-25

    

  • Commentary: Mind Your Text in Marketing Practice

    Chris Chapman

    págs. 26-31

    

  • A theories-in-Use Approach to building Marketing Theroy

    Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, Gerald Zaltman

    págs. 32-51

    

  • Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews

    Taly Reich, Sam J. Maglio

    págs. 52-65

    

  • Understanding the Impact of Relationship Disruptions

    Christian Schmitz, Maximilian Friess, Sascha Alavi, Johannes Habel

    págs. 66-87

    

  • Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices

    Neeru Paharia

    págs. 88-104

    

  • Dynamic Governance Matching in Solution Development

    Laura Colm, Andrea Ordanini, Torsten Bornemann

    págs. 105-124

    

  • Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies

    Holger Roschk, Masoumeh Hosseinpour

    págs. 125-145