Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
págs. 1-18
págs. 19-34
Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives
págs. 35-56
Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China
págs. 57-71
Conceptualizing social entrepreneurship: perspectives from the literature
João J. Ferreira, Cristina I. Fernandes, Marta Peris Ortiz, Helena Maria Baptista Alves
págs. 73-93
Influencing factors on citizen safety perception: systems and broken windows theories
págs. 95-111
“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
págs. 113-135
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