“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations

• Magdalena Cismaru ^[1]
  1. [1] University of Regina

     University of Regina

     Canadá

     
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 14, Nº. 1, 2017, págs. 113-135
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • We examine recommendations provided in campaigns against texting while driving by identifying and gathering on-line materials from the USA, Canada, Australia, and the UK. We apply factors from the Extended Parallel Process Model to evaluate these campaigns because EPPM supports that easy to follow recommendations will help drivers abstain from texting, which is vital in encouraging behavior change. Our review represents a qualitative analysis of the recommendations provided in fourteen campaigns and describes key themes, messages, and target population. In addition, our review discusses how recommendations agree with the Extended Parallel Process Model and what can be done to make them more persuasive.