Journal of retailing

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  Año 2016, Vol. 92, Número 2

  • Pricing Strategies for Hybrid Bundles: Analytical Model and Insights.

    Jeffrey Meyer, Venkatesh Shankar

    • Resumen

    págs. 133-146

    

  • The Economic Benefits to Retailers from Customer Participation in Proprietary Web Panels.

    B.J. Allen, Utpal M. Dholakia, Suman Basuroy

    • Resumen

    págs. 147-161

    

  • The Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products.

    Emanuel de Bellis, David E. Sprott, Andreas Herrmann, Hans-Werner Bierhoff, Elke Rohmann

    • Resumen

    págs. 162-172

    

  • Sometimes “Fee” Is Better Than “Free”: Token Promotional Pricing and Consumer Reactions to Price Promotion Offering Product Upgrades.

    Wen Mao

    • Resumen

    págs. 173-184

    

  • Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys.

    Eva Anderl, Jan H. Schumann, Werner Kunz

    • Resumen

    págs. 185-203

    

  • When Should Private Label Brands Endorse Ethical Attributes?

    H. Onur Bodur, Maryam Tofighi, Bianca Grohmann

    • Resumen

    págs. 204-217

    

  • Competitive Effects of Wal-Mart Supercenter Entry: Moderating Roles of Category and Brand Characteristics.

    Satheesh Seenivasan, Debabrata Talukdar

    • Resumen

    págs. 218-225

    

  • The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review.

    Narayan Janakiraman, Holly A. Syrdal, Ryan Freling

    • Resumen

    págs. 226-235

    

  • Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets.

    Ignacio Osuna, Jorge González, Mario Capizzani

    • Resumen

    págs. 236-251