Advertising for Luxury and Fashion Goods: An Emerging Area
págs. 389-390
págs. 391-420
págs. 421-437
págs. 438-464
Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
págs. 465-485
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Effects of background music endings on consumer memory in advertising
Gianluigi Guido, Alessandro M. Peluso, Antonio Mileti, Mauro Capestro, Luca Cambò, Pierpaolo Pisanello
págs. 504-518
Comedic violence in advertising: The role of normative beliefs and intensity of violence
págs. 519-539
págs. 540-568
The influence of self-construal and materialism on social media intensity: A study of China and the United States
págs. 569-588
Bygone eras vs. the good Ol' days: How consumption context and self-construal influence nostalgic appeal selection
págs. 589-615
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