MIT Sloan management review

• 

  Año 2015, Vol. 56, Número 2

  • Customizing social media marketing

    Christian Schulze, Lisa Schöler, Bernd Skiera

    • Resumen

    págs. 8-10

    

  • Why it pays to become a rule maker

    Andrew King

    • Resumen

    págs. 11-13

    

  • How effective is location-targeted mobile advertising?

    Zheng Fang, Xueming Luo, Megan E. Keith

    • Resumen

    págs. 14-15

    

  • The perils of attention from headquarters

    Cyril Bouquet, Jean-Louis Barsoux, Orly Levy

    • Resumen
    • Texto completo

    págs. 16-18

    

  • Why sleep is a strategic resource

    Christopher M. Barnes, Gretchen Spreitzer

    • Resumen

    págs. 19-21

    

  • Mastering the 'Name your product category' game

    Fernando F. Suarez, Stine Grodal

    • Resumen
    • Texto completo

    págs. 23-29

    

  • The case for 'Benevolent' mobile apps

    Glen L. Urban, Fareena Sultan

    • Resumen
    • Texto completo

    págs. 31-37

    

  • The power of asking pivotal questions

    Paul J. H. Schoemaker, Steven Krupp

    • Resumen

    págs. 39-47

    

  • Using simulated experience to make sense of big data

    Robin M. Hogarth, Emre Soyer

    • Resumen
    • Texto completo

    págs. 49-54

    

  • Why you decide the way you do

    Bruce G. Posner

    • Resumen
    • Texto completo

    págs. 55-59

    

  • The dark side of information technology

    Monideepa Tarafdar, John DArcy, Ofir Turel, Ashish Gupta

    • Resumen
    • Texto completo

    págs. 61-70

    

  • Adapting to the sharing economy

    Kurt Matzler, Viktoria Veider, Wolfgang Kathan

    • Resumen
    • Texto completo

    págs. 71-77

    

  • From risk to resilience: : Learning to deal with disruption

    Joseph Fiksel, Mikaella Polyviou, Keely L. Croxton, Timothy J. Pettit

    • Resumen
    • Texto completo

    págs. 79-86

    

  • Embrace your ignorance

    Michael Schrage

    • Resumen

    págs. 95-96